The number one challenge facing small business owners is finding and keeping customers. What’s a business owner to do?
Know your customer.
Target a specific group of people. Understand your value proposition from your customer’s perspective. Too many times, small business owners create their brand and proposition from the inside out instead of looking at the value proposition from the outside in.
Identify the need.
Create awareness of your product so that prospects easily understand what you do, and how you can help them. Your website content should be focused on your buyer’s pain points, not your product or company. Provide informative content like white papers, reports, and case studies. People need to trust you and this type information helps bridge the gap.
First good impression.
Your online presence is all about customer experience. In today’s everything Internet world, your website is your customer’s first impression of your company and products. I am still amazed at the number of small businesses that do not have mobile-friendly websites. Not only does Google penalize your page rankings, but with more than 70% of a potential buyer’s journey complete before they even reach out to your sales team, your website should be at the heart of your marketing efforts.
Analyze and refine.
Google provides free webmaster guidelines designed to improve and optimize websites. Another great tool is Google Analytics. It’s free, easy to use, automates data collection, and integrates with other tools. You can learn: How do customers get to your website? Which pages of your website are customers visiting? How long are customers staying on those pages? Where are your customers located? You can also learn about demographics such as age, gender, and even personal interests – all from just one free tool.
If you want to increase brand awareness and increase sales or need help with Google Analytics, let’s visit. We make it our purpose to not only understand your entire business model, but we will bring solutions that create measurable ROI.
About Teleos
Based on Teleos’ proprietary T5 Analysis, the Agency guides businesses in how to communicate the benefits of their products and services to the needs of potential customers. Teleos crafts end-to-end marketing solutions that define the brand, resonate with audiences, and creates marketplace momentum. We know that design is more than pretty: it’s how a business works.
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