The Importance of Email Marketing

An astounding 99% of consumers check their email every day, according to DMA Insights. In the same survey, 59% of respondents say marketing emails influence their purchase decisions. Campaign Monitor states that more than 50% of US respondents check their personal email more than 10 times in a single day. These statistics point to the outright truth that email marketing is an incredibly influential way to place your brand directly in front of millions of potential customers. Email marketing is extremely effective and email marketing strategy is key to driving results. The following are a few reasons why having an email marketing strategy is crucial.

Scalable and Cost Effective 

There are about 5.6 billion email accounts to choose your target market from, according to Hub Spot. By implementing an effective email marketing strategy, you can reach more individuals than other media channels, while adhering to a small budget. Campaign Monitor’s research shows that for every $1 spend on email marketing, it returns about $38 in return on your investment. That’s an incredible 3,800% ROI.

Personable

Email marketing is highly customizable and can be broken down into separate lists with messaging personalized to each of your target market segments. Marketers that use segmented campaigns have noted up to a 760% increase in revenue, according to Hub Spot. By developing unique messaging for each segment, you create highly relevant value propositions and personalized messaging for each customer that will drive interest and, ultimately, sales.

Automated

Not all aspects of email marketing can be automated, but the process overall merges with automation effectively. By creating automated marketing through actions such as drip campaigns, you can improve timeliness of your marketing efforts, while reducing costs.

Measurable 

Through proper email marketing software, there is no guess work. Software programs, such as MailChimp, provide email tracking to see the open rate, click rate, if they converted on your call to action, and even how many people unsubscribed. With the right software, email marketing is measurable over time to better understand successful campaigns and better ways to reach customers through email marketing.

Email marketing is highly influential and a great way to directly place your brand in front of potential customers. With a noted 760% increase in revenue by companies that have used segmented email campaigns, it’s crucial to have effective email marketing strategy.