Employee Advocacy on Social Media: What is it and How to Do it Right

Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. This can help boost brand reputation and make recruitment easier.

Employee advocacy can take many forms, but the most common and effective channel is social media. The reasons why are simple…

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6 Ways to Get All Employees Active in Social Media Marketing

By now, most businesses should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells.
Any marketing strategies that do not value the importance of social media are truly missing out…

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