June Marketing News

Social media listening: Your launchpad to success on social Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing...

May Marketing News

What Is Branding? Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that is a bit vague and can quickly become confusing, even for people who have studied marketing. Today we are going to take a look at “what is branding”...
Brand – the Personhood of Your Business

Brand – the Personhood of Your Business

A majority of people don’t understand what a brand is, nor do they know the time, effort, and intentionality that goes into molding a brand. It is so much more than just a logo and colors, but what exactly makes up a brand you may ask? We’re here to give you an...

April Marketing News

Creativity: The Secret To Better Leadership I’ve noticed that many leaders seem to struggle with creativity; instead, they opt for clear-cut and rational decision making. However, effective leadership can require inspiration, which is often better evoked through...