EMist
Background
EMist was founded on a legacy of technology and industrial designs by founder and inventor Mr. Mike Sides. Mike is an accomplished senior executive with more than 30 years of industrial engineering experience. Headquartered in Fort Worth, Texas, EMist develops electrostatic disinfectant application systems to deliver safer surfaces at lower costs while reducing manpower and keeping people healthy. They are the leading electrostatic technology company providing world-class products and services. One month after releasing their new handheld unit, the EPIX360, COVID-19 started making its way into the United States. This drastically increased marketing effort, sales, and production within a few months.
Challenge
When EMist became a Teleos partner, they had recently been rebranded, but it was barely executed. There was no strategy behind the new branding, the website was below average and digital advertising was nonexistent.
Solution
Using our T5 Analysis, we created a full marketing strategy around EMist and their goals. Creating a new marketing campaign, developing a brand standard guide, adding on to the existing logo, creating a new look and feel to their marketing collateral, upgrading their website including adding an e-commerce function, ramped up social media posting and digital advertising efforts.
