November Marketing News

How to Be Productive: 10 Ways to Actually Work Smarter A while back I wrote an email to myself with my own personal rules on how to be productive. It distills all the lessons I’ve learned throughout the years about productivity and working smarter. That email serves...

October Marketing News

Email Marketing Made Simple: A Step by Step Guide Email marketing has been around forever—and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all...

September Marketing News

What Will Customer Advocacy Look Like in 3 Years? What motivates a customer to take an advocacy action? This question grows more and more important as the buying process grows more customer-centric. But the truth is that there are so many advocacy actions customers...

August Marketing News

Employee Advocacy on Social Media: What is it and How to Do it Right Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the...

July Marketing News

SEO Made Simple: A Step-by-Step Guide When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to...

June Marketing News

Social media listening: Your launchpad to success on social Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing...