May Marketing News

What Is Branding? Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that is a bit vague and can quickly become confusing, even for people who have studied marketing. Today we are going to take a look at “what is branding”...

April Marketing News

Creativity: The Secret To Better Leadership I’ve noticed that many leaders seem to struggle with creativity; instead, they opt for clear-cut and rational decision making. However, effective leadership can require inspiration, which is often better evoked through...

March Marketing News

3 Things That Will Make Your Customers More Loyal  What’s something JetBlue, Nike, Chase, Red Bull and Ben & Jerry’s all have in common? They were all category winners in Brand Keys’ 2019 Customer Loyalty Engagement Index, which celebrates brands that have...

February Marketing News

Why is inconsistent branding so prevalent in B2B organizations?  Do you recall the last time a B2B brand really impressed you? It’s not surprising that most people can’t answer that question. Even if you can come up with an example, there is a good chance that you...

January Marketing News

The importance of video marketing for your business in 2018-2019 Mobile video is becoming one of the most commonly used mediums when compared to all other digital channels. Mobile video consumption is expected to account for 60% of all online video viewing in 2018. ...