January Marketing News

The importance of video marketing for your business in 2018-2019

Mobile video is becoming one of the most commonly used mediums when compared to all other digital channels. Mobile video consumption is expected to account for 60% of all online video viewing in 2018. 

The importance of video marketing through mobile is going to become more evident in the years to come. Providing content in a way that enhances your brand’s reputation can improve sales. Leveraging a third-party app can also allow you to access unique features only available through mobile apps, expanding your brand’s reach.

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Five Major Ways B2B Companies Can Leverage Video Content

If your B2B company is already using social media, it’s even more integral that video should be part of your strategy since every major platform — Facebook, Instagram, Twitter and even LinkedIn — use video in some way. YouTube, the world’s second largest search engine, is where over 1 billion hours of video content are viewed each day.

For B2B brands, high-quality video is an effective way to improve brand awareness, present a service and build trust than a brochure or blog series. And 64% of marketers have attributed increased sales as a direct result of video.

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Five Reasons B2B Companies Should Not Ignore Social Media

From the B2B mindset, thinking about social media might seem abstract. Can an industrial insurance company be of any relevance to a Facebook audience? Can my medical equipment distribution business achieve anything on Twitter? The answer is yes. 

Using a well-thought-out strategy, setting specific key performance indicators (KPIs) from the beginning and being consistent with your content will yield a great return on investment (ROI) and get you into that party. So, here are five reasons for building a winning B2B social media strategy and tips on how to do it well. 

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