Business owners need SEO, marketing, and a strategy that will catapult their company into the limelight.

Your marketing strategy should include the best and most successful strategies. In addition, most business, no matter type or location depend on a successful website, whether it be for bringing in new business, showcasing new products, or sharing valuable information. This is where search engine optimization comes into play.

Search Engine Optimization or SEO can sound like a vague term to those who are unfamiliar with its purpose. For many, it seems like a mysterious process that should be left to a specialist. Proper understanding of the basics of SEO is vital for businesses because it can make the difference between a website’s success and failure. SEO has the ability to greatly improve many aspects of a business, including reputation, authority, popularity, and more. Even product or service quality can be improved as a result of seeking a higher ranking through search engine optimization. This is because your business’s quality standards will reflect online with high reviews on Google and also with backlinking; both of which help to boost search rank organically.

Understanding SEO Basics

Business owners who are in need of website or digital marketing should be aware of SEO basics so they can make sure they are doing everything they can to make their company succeed in the digital age. SEO is, at its most basic definition, how a website is read, understood, and ranked on a Search Engine Results Page, or SERP. SEO is a complete framework that is subject to changes and improvements over time as a result of algorithmic adjustments. There are many different aspects that can impact your website’s rank; including keyword density, page load speed, backlink amount, anchor text, and so much more. Because there are so many priorities to keep in place when creating a website, it’s a good idea to start with the most crucial and then work your way down the list.

At Teleos Marketing, we are experts at prioritizing and so we have provided a cheat sheet for business owners who are looking into utilizing the SEO Framework for a high rank. 

Here is our list of the top 5 SEO keys that you should focus on when you are creating your next website for your business:

1. Do Your Keyword Research

This rule involves a lot of different aspects such as keyword density, title tags, meta descriptions, focus key phrase, alt tags, anchor text, and content writing. Make sure you have them all on your pages and that they are optimized using your keywords for that page. Choose keywords with a mid-to-high search volume and that also have a low competition score. If your website is new and has a low domain authority rank you may need to think about using alternative techniques such as using only keywords with a low search volume until your domain has a higher authority. This is because of how Google prioritizes your website over older sites who have had great SEO for a long period of time. Most importantly, do not use the same keywords for each page because duplicate content is a big red flag for SEO.

2. Focus on the Content

Some of the most major components that make up a quality website are its design elements and its content writing. The goal of a website is to get people interested in your product or service. You want to keep the audience on your site as long as possible to increase your site’s interaction. The best way to do that is to have a clean and simple, yet modern and creative looking page that has eye-catching images throughout. Not only that, but you want to inform viewers and be seen as an authority in your industry. Make sure each page has quality talking points and about 1,000 words per page for best results.  

3. Design for Mobile Phones First

If your website is hard to read on a mobile phone, it could drop in rank by 50% or more in organic traffic. Google can tell if your website is hard to read on phones or other devices. Don’t underestimate the importance of optimizing your website for mobile.   

4. Use Your Headers Wisely

When adding content to your website’s code, use the HTML header tag H1 only once as your main key phrase. All other important keywords should be used as your H2-6. Unlike H1, they can be used more than once. If done incorrectly, Google will have a hard time reading your page and your rank could suffer the consequences.

5. The Faster the Better

Not only does it seriously annoy viewers when your website or its pages take forever to load, but it also annoys search engines. There is a designated amount of time that each page is allotted to be indexed, and if your website goes over the limit, Google’s algorithm could miss key content. There are many ways you can improve site speed and page speed, and the biggest is by making sure your images are compressed to no larger than 200kb.

Conclusion

Understanding SEO and what it is at its core is the first step to comprehending how it impacts your business. We know that SEO is how a search engine like Google determines the top-ranking pages to display to searchers. However, why does it do this? The answer is Google wants to make sure that it’s showing only the most relevant content first to searchers. As a result, SEO is at the heart of digital marketing because it is ensuring a high-quality product or service, and at the same time offers high visibility within the business owner’s market. Luckily for some business owners, constantly producing high quality content naturally improves SEO. High reviews, backlinks, and other positive outcomes will rise organically and make your business look good. However, great SEO can help take your business to the next level.